This trick was mentioned in the stella trickout topic. First time i saw this combo but it was stated that Piero allready flew this move years ago and it was named What Doo What.
Not sure if it refers to one single rotation or the 3 rungs Chris was doing in the video.
I downloaded the video and slowed down the clip to break down the move:
http://www.youtube.com/watch?v=maouHPlOXtM&sns=em
- start in fade
- flare the kite crooked (like the entry to a slotmachine) but let it fall in to backflip
- do half a Lazy rotation
- pull back into fade
- repeat rotation
I can imagine there are some variaties like Inverse instead of Lazy rotation, alternating direction and multilazies.
Going to try it next time on the field.